In order to create a hit for a brand, one must innovate in a genre familiar to the target audience. Our hypothesis is based on a term called MAYA – or Most Advanced Yet Acceptable – which was coined by Raymond Loewy in the 1950s.

To uncover genres for any target audience, we use our tool “Madonna.” Using our own primary data, Madonna helps us answer the following question: “What would someone do with their extra time or money?”

Output: The most interesting genres for any specific audience(s). These help us hone our strategic brief to set the stage for making hits.

If you’re really into cool information science and data visualization, here is more information on how we built and use Madonna.