The ‘73 Schwab Challenger

We reinvented prizing on the PGA Tour by creating a one-of-a-kind hand-built muscle car that was awarded to the winner of the 2019 Charles Schwab Challenge.

The RYA data for golf fans is clear — after golf their next favorite genre is muscle cars. That data started a now long-running tradition and created the most famous trophy in golf (at least we think so!).